BYD leads the way in new energy and intelligentization, and joint venture automakers face greater pressure

BYD has put tremendous pressure on joint venture car companies with its dual advantages of new energy and intelligence. BYD Chairman Wang Chuanfu said that in the next 3-5 years, the market share of joint venture brands may drop from 40% to 10%, and Chinese brands are expected to fill 30% of it. In order to meet this challenge, the price of Denza N7 was adjusted on April 1, 2024, with the starting price reduced from 301,800 yuan to 239,800 yuan, and the intelligent driving capability was improved to better participate in market competition.