Nezha Auto's sales in 2023 fell short of expectations

In 2023, Nezha Auto's annual delivery volume was 127,000 units, which only achieved 42% of the 300,000-unit target set at the beginning of the year, becoming the brand with the lowest sales achievement rate among new forces. Analysts believe that the main reasons are the intensified market competition, especially the pressure from major manufacturers such as BYD and Geely, and Nezha Auto's lack of core technological advantages.