HUD market penetration rate exceeds 10%, new energy vehicles lead the trend

With the booming development of the new energy vehicle market, the penetration rate of HUD (Head-up Display System) in the Chinese passenger car market has reached 10.67%, and the number of vehicles equipped has reached 2.2871 million, a year-on-year increase of 42.59%. Among them, the number of AR HUDs has grown rapidly, reaching 236,800 vehicles, more than doubling year-on-year. New energy vehicle brands such as Ideal, BYD, and Weilai have adopted HUD as a differentiated configuration to improve driving safety and technological sense.