There are high barriers in the Japanese and Korean automobile markets

The Japanese and Korean auto markets have high barriers, and Chinese automakers will have difficulty entering in the short term. In the past three years, only one foreign brand, Mercedes-Benz, has entered the top ten in sales in the Japanese auto market. South Korea's three local auto brands - Hyundai, Kia and Genesis (a subsidiary of Hyundai) - are firmly in the top three in local auto sales.