Ideal Auto's 2024 product matrix improvement plan

Ideal Auto plans to fully upgrade its product matrix in 2024. At present, Ideal Auto's main model is the C-class extended-range SUV, with monthly sales exceeding 30,000 units. In order to cope with the rapid iteration and quantity growth of competitors, Ideal Auto has set three major goals for 2024: challenge the first place in luxury brands; extended-range models enter the 200,000-300,000 yuan market; accelerate the layout of pure electric. To achieve these goals, Ideal Auto will launch Ideal L6 (a medium-sized 5-seater SUV) and lower the price to less than 300,000 yuan. In addition, Ideal Auto will also launch its first pure electric model Mega, as well as three high-voltage pure electric models (two medium and large SUVs, 300,000-400,000 yuan; one large SUV, 400,000-500,000 yuan). At the same time, all L series models will be modified.