Geely Auto's New Energy Brand Strategy for 2024

Geely Auto will focus on developing its new energy brands in 2024, including Zeekr, Galaxy and Geometry. The Zeekr brand will launch two MPV models and a medium-sized pure electric SUV. The Galaxy brand will launch three models, Galaxy L5, Galaxy E6 and Galaxy E7, as well as two plug-in hybrid SUV models built on the GEA platform. The Geometry brand will continue to improve Geely's popular pure electric product line. Through these measures, Geely Auto aims to achieve its market layout in the two major routes of plug-in hybrid and pure electric.