Chery Automobile applies to register the Zhijie Automobile logo, and may change its logo

Chery Automobile Co., Ltd. has submitted an application for registration of the Zhijie graphic trademark to the State Intellectual Property Office. The trademark is currently in the "awaiting substantive examination" stage. From the perspective of graphic design, the overall graphic is similar to the car logos of Wenjie, Zunjie and Xiangjie. The overall outline of the "Zhijie" brand graphic LOGO adopts a hexagonal design, which is composed of multiple triangular elements inside, with the English word "LUXEED" in the middle.