Leapmotor will face more competition from traditional car brands

Another key point mentioned by Zhu Jiangming in the letter to all employees is that the opponents are not just new forces. In fact, all new force brands cannot avoid competition with traditional car brands. Leapmotor's main models are mainly benchmarked against brands such as BYD, Geely, Changan, and Great Wall. At present, Leapmotor has only one direct competitor in the new force camp of non-traditional car companies' sub-brands, namely Nezha Auto.