The 7th Head-up Display HUD Technology Forum will be held in South China in 2025

In order to promote the demand for intelligent driving in the automotive industry, HUD (Head-Up Display) technology is seen as an important factor in improving driving safety and comfort. Especially in the application of augmented reality (AR) HUD, it has become a major selling point for automotive intelligence. Many automakers, such as Mercedes-Benz, Volkswagen, Changan Deep Blue, Wenjie, Porsche, etc., are using this technology. It is expected that the HUD market will show three major growth points: the first is the application of HUD in A-class cars, the second is AR-HUD as the core configuration of intelligent experience, and the third is the trend of HUD replacing traditional dashboards.