Xiaomi Auto Pricing Strategy: Hardware Profits Not Exceed 5%

Lei Jun, founder of Xiaomi Group, promised that the comprehensive net profit after tax of Xiaomi Auto's hardware business will not exceed 5%. This principle reflects Xiaomi's pursuit of the essence of business and restraint of greed. However, considering the importance of software and driver assistance systems in smart cars, as well as factors such as supply chain costs, Xiaomi Auto's pricing strategy still needs to be carefully weighed.