Traditional foreign brands will deliver NOA intelligent driving functions for the first time in the Chinese market

With the continuation of the new car price war in 2025 and the continuous decline in the cost of high-speed NOA solutions, the market enthusiasm is expected to remain high. Starting next year, traditional foreign brands including Volkswagen, GM, Toyota, BMW, Nissan and others will deliver NOA intelligent driving functions for the first time in the Chinese market, which will bring greater challenges to new forces, especially domestic brands that occupy an advantage in the new energy market segment.