NIO to launch new brand "Firefly" in Europe
NIO
firefly
Ledao Automobile
2025
Nicholas
import
market
position
France
Europe
price
move
Fire
Firefly
NIO
2024-12-25 00:45
0
Nicholas Winslow, general manager of NIO France, revealed that Ledao is expected to launch the L60 model for the mass market at the end of May, and launch a second lower-positioned brand "Firefly" in Europe at a price below $30,000 in 2025. This move is seen as an important measure for NIO to boost sales.
