NIO's internal letter for the beginning of 2024 is exposed

In his first internal letter in 2024, Li Bin, chairman and CEO of NIO, summarized the challenges facing NIO in 2023. Although NIO delivered 160,000 vehicles in 2023, it only achieved about 65% of its sales target. Li Bin identified three "high priority items" for NIO in 2024: ensuring long-term investment in core key technologies, ensuring sales and service capabilities to cope with market competition, and ensuring that the research and development of 9 core products of 3 brands proceeds as scheduled.