Sichuan-Tibet Line Self-Driving Tour Experience

The last business trip in 2024 was in the last week of December. I went to attend a brand event. The tasks included shooting feature films, departure ceremonies, self-driving experiences and other series of content. This is a joint event with a car brand, a trip of a team on the road. In the past 20 years as the head of brand marketing for a car company, I often planned and held similar driving experience activities. After leaving the car company, I often participated in test drive activities invited by the car company as a media or industry expert. It seemed that it was just one more event. However, this is not an ordinary event. It has many special differences for me: the road to be traveled this time is the Sichuan-Tibet line on G318. Going on the "Must Drive G318 in This Lifetime" has been my dream for many years; the theme of the event is "See Chinese Cars - Enter the Sichuan-Tibet Line". "See Chinese Cars" is the exclusive IP of the brand event that I have created from scratch with all my efforts over the past four years. As the annual finale of the series of activities, "See Chinese Cars" has entered a highway for the first time; the team is from the pioneer of Chinese off-road vehicles - the latest model of the 212 off-road vehicle. The 212 was my training car when I took the driver's license test 30 years ago, and it was my first driving model in my life with deep memories of the times; the coldest season of the year, more than 2,000 kilometers of road, more than 4,000 meters of altitude difference, and New Year's Eve on the Qinghai-Tibet Plateau... Putting these words together, the picture of this trip has a severe and dangerous tone. Yes, this will be a 318 journey with deep roots and challenges.