Weilai executive Ai Tiecheng joins Ledao Auto as president

Recently, Ai Tiecheng, who worked as an executive at Disney for eight years, made his debut as the president of NIO's second brand, Ledao Automobile. Although Ai Tiecheng claims that he has "never been involved in the automotive industry", his rich experience in fast-moving consumer goods, services and marketing is enough to make him a "senior veteran" in this new field.