Qiao Xinyu, Executive Vice President of Haval Marketing at Great Wall Motor, resigns

It is reported that Qiao Xinyu, executive vice president of marketing for the Haval brand under Great Wall Motors, has recently resigned. Previously, Qiao Xinyu worked at Beijing Benz and Volkswagen China. He joined Great Wall Motors in 2018 and served as Wei brand CMO, deputy general manager, and director of product planning department. In January 2023, Qiao Xinyu was transferred to Haval as executive vice president of marketing, responsible for launching the Dragon series SUVs of the Haval brand, including the new compact new energy SUV Haval Xiaolong, the new medium-sized new energy SUV Xiaolong MAX, and the new medium-sized new energy SUV Raptor. However, the market performance of these models did not meet expectations, leading to Qiao Xinyu's resignation.