Hyundai Motor Group 2024 Strategy: Electrification, Intelligence, Globalization

Hyundai Motor Group, the world's third largest automaker by sales, released its 2030 strategy, aiming to achieve global sales of 5.55 million units in 2030. This strategy includes three major directions: electrification, intelligence and globalization. In terms of electrification, Hyundai Motor Group will adopt diversified energy drives, including fuel, hybrid, pure electric and hydrogen energy. In terms of intelligence, Hyundai will realize software-defined cars based on hardware platforms and AI technology, and provide autonomous driving services. In terms of globalization, Hyundai will implement a cooperative but differentiated strategy, adopt a win-win strategy based on the characteristics of different markets, build factory plans distributed in different regions, and differentiate the execution direction of different markets.