Analysis of Xpeng Motors' 2023 staff reduction strategy

In 2023, Xpeng Motors became the only company among the five listed new car manufacturers to implement a staff reduction strategy. The number of employees dropped from 15,829 in 2022 to 13,550 in 2023, a reduction of 2,279 positions involving multiple departments. Xpeng Motors has continued to adjust its organizational structure in the past two years to improve operational efficiency and reduce costs.