The rise and fall of Chinese motorcycles in the Southeast Asian market

Twenty years ago, Chinese motorcycles rose rapidly in the Southeast Asian market with their price advantage, and once occupied 80% of the market share. However, as the internal price war intensified, Chinese motorcycles gradually lost their competitiveness. By 2016, their market share in Vietnam had dropped to less than 5%, and most of the market share was occupied by Japanese brands. Quality issues have also become the main focus of consumer complaints, such as engine failure, fragile plastic casing, and short circuit of electrical components.