Audi FAW has internal disagreements, and the price positioning of Q6L has caused controversy

As the project progressed, Audi FAW executives and shareholders disagreed on some decisions. The most concerned issue was the price positioning of the Q6L. FAW Audi (sales company) hopes to set the price of the Q6L lower, referring to the price of the Ideal L8. However, Audi FAW does not fully agree with this low-price strategy. The price they offer is equivalent to the price of the Ideal L9, and there is an order of magnitude difference between the two. It is understood that the proportion of imported parts in the Q6L is relatively high, which leads to its higher cost. If a low-price impulse strategy is adopted, profits may be affected.