Jaguar rebrands and launches new concept car "Type 00"

2024-12-26 18:30
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After three years of silence, the Jaguar brand finally made new moves. New CEO Thierry Bolloré announced that Jaguar will be positioned as an ultra-luxury brand in the future, competing with brands such as Bentley and Rolls-Royce, and will fully turn to electrification. The first new luxury electric four-door GT is expected to be launched in 2025. At the same time, Jaguar recently released a controversial new concept car "Type 00", whose unique design language makes it difficult to associate it with the traditional Jaguar brand.