Nezha Auto sales plummeted 75%, the reason remains to be determined

In November 2024, the retail sales of Nezha Auto in the domestic Chinese market were only 1,500 units, a month-on-month decline of 75%. The sales of the main models Nezha X/L/AYA have all dropped sharply, especially the X/L models, with sales falling by more than one thousand units. The newly launched Nezha S hunting version failed to boost sales, and the Nezha GT sports car did not have a positive impact on the brand. Although there are some operational problems, the product itself has no obvious defects. Therefore, the reason for the decline in sales may be the business strategy of Hozon New Energy.