The evolution of the Chinese name of BMW and its meaning

The original Chinese name of BMW was "Bayier", which was later changed to "BMW". This change stems from the importance of BMW horses in traditional Chinese culture, which has made BMW cars more widely recognized in the Chinese market. Similarly, the original name of Mercedes-Benz should be "Mercedes-Benz", but in order to suit the Chinese market, it was translated into Mercedes-Benz to better convey its brand meaning. This shows that the choice of brand name has an important impact on market acceptance.