Zhou Ying reshaped the Baojun brand and sales quickly rebounded

Since Zhou Yan returned to Wuling in February 2023, he has been responsible for the marketing of the Baojun brand. Under his leadership, the Baojun brand has undergone a comprehensive reform, including brand, marketing and product definition. In addition to adding a number of plug-in hybrid models, a number of products such as SUVs and B-class sedans have also been launched. On the channel side, Zhou Yan promoted the separation of the sales networks of Wuling and Baojun. These measures have enabled Baojun's monthly sales to recover rapidly from two or three hundred vehicles at the beginning of 2023.