Zeekr and Lynk & Co complete strategic integration, new company named "Zeekr Technology Group"

Zeekr and Lynk & Co announced the completion of their strategic integration. The new company was named "Zeekr Technology Group" and positioned as "the world's leading high-end luxury new energy vehicle group". The goal is to achieve annual production and sales of millions in the next two years. In terms of brand, the merged company will maintain a dual-brand strategy, with Zeekr focusing on luxury technology and targeting the luxury car market; Lynk & Co is committed to the global new energy high-end market and targeting the mid-to-high-end market. In terms of products, the two brands will conduct comprehensive brand sorting and planning to avoid product conflicts in the market. Zeekr will focus on mid-to-large models, while Lynk & Co will focus on small and medium-sized cars. In terms of energy form, Lynk & Co's small cars are pure electric and mid-sized cars are hybrid; Zeekr's mid-sized cars are pure electric and large cars focus on hybrid.