NIO's response to supply chain issues and multi-brand strategy

In the Q&A session after the plenary speech, Li Bin responded to questions about Ledao's production capacity, multi-brand strategy and overseas expansion. He admitted that there were indeed some problems with Ledao's product release and delivery rhythm, but if more orders were saved first, it would be better to launch it later; secondly, there is indeed room for improvement in the supply chain management link. Regarding the company's multi-brand strategy, NIO is anchored in the market above 300,000 yuan to increase the company's gross profit; Ledao is aimed at the most competitive mainstream family market, with an average price of 200,000+; Firefly is positioned as a high-end small car.