NIO CEO Li Bin looks forward to future development and challenges

NIO, an automobile company with more than 30,000 employees and cumulative sales of more than 620,000 vehicles, is facing unprecedented challenges and opportunities on its tenth anniversary. CEO Li Bin said in an internal speech that although the company has a 40% share of the pure electric market above 300,000 yuan, the next two to three years will be the most intense and cruel stage for the entire industry, and only a few outstanding companies will survive. Li Bin emphasized that NIO is competing with top companies such as Huawei and BYD, so it must keep its original intention, focus on action, and improve efficiency. He proposed the goal of doubling sales in 2025 and making the company profitable in 2026.