Huawei Smart Car Selection "Four Realms" Positioning Detailed Explanation

2024-12-27 07:46
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Huawei's smart car business includes four brands: Wenjie (cooperating with Seres), Zhijie (cooperating with Chery), Xiangjie (cooperating with BAIC) and Xjie (cooperating with JAC). Each brand has its own unique positioning. For example, Wenjie focuses on SUVs, Zhijie focuses on the mid-range and mid-to-high-end markets, Xiangjie is aimed at executive high-end users, and Xjie is positioned as a high-end brand with a sales volume of one million.