Zeekr and Lynk & Co have clear brand positioning and aim to achieve annual production and sales of one million vehicles by the end of 2026

Geely Auto revealed that the two brands, Zeekr and Lynk & Co, will maintain their respective brand positioning after the merger. Zeekr will be positioned as a global luxury technology brand, focusing on "luxury, extreme, and technology"; while Lynk & Co will be positioned as a global new energy mid-to-high-end brand, focusing on "trend, sports, and personality". The goal of the new group is to achieve an annual production and sales of one million vehicles for Zeekr and Lynk & Co by the end of 2026.