Nezha Auto's full-year sales in 2023 fell short of expectations

As the annual sales volume in 2023 was only 127,496 units, a year-on-year decline of 16.16%, and only 51% of the annual target was achieved, Nezha Auto made a large-scale personnel adjustment at the end of 2023, including the appointment of Zhang Yong as the president of the marketing company and Zhou Jiang as the executive vice president of the marketing company. This personnel adjustment is aimed at meeting the challenges of declining sales and improving the performance of the marketing department.