NIO launches new brand "Firefly", and its first product is about to debut

On November 20, NIO officially announced that its third brand is called "Firefly" and announced that the first product will have the same name as the brand. The brand is positioned as a refined small car with a price of more than 150,000 yuan, further enriching NIO's product line. It is reported that the Firefly brand will adopt a price differentiation strategy, such as NIO's models are positioned at more than 300,000 yuan, while Ledao's models may be positioned at more than 200,000 yuan. Regarding the first new car of the Firefly brand, some spy photos have been leaked online. From the photos, the overall design of the car is fashionable and dynamic, especially the set of headlights with square outside and round inside, which are highly recognizable. In addition, the new car also adopts the four-wheel four-corner design commonly seen in new energy vehicles. Although it is a small car, the interior space is quite spacious. The tail design is also very individual, and it is expected that the actual car will leave a deep impression.