Huawei transfers the "Xiangjie" trademark to BAIC New Energy

Huawei Technologies Co., Ltd. has transferred the registered "Xiangjie" trademark in the transportation category to BAIC New Energy. This move is to support BAIC New Energy's new model "Xiangjie S9". The trademark was originally applied for in May 2023 and registered in November. Huawei applied for multiple "Xiangjie" trademarks again at the end of the same year, involving different categories. People related to BAIC Blue Valley said that Huawei's purpose of transferring the "Xiangjie" trademark to BAIC New Energy is to use it for "Xiangjie S9".