Audi launches new brand AUDI and its first E concept car

On November 8, 2024, Audi officially launched a new brand, AUDI, and showcased its first E concept car. This new car combines Audi's classic elements with Chinese innovation, showing the spirit of "harmony and beauty". Godnow, Chairman of the Board of Management of Audi AG, said that the launch of the new brand is to better meet the needs of Chinese consumers for technology and seek new growth in the Chinese market. The new brand will be built on an intelligent digital platform and focus on the Chinese market. The first concept car, AUDI E Concept, has been unveiled and is expected to start mass production and delivery in 2025. In the next three years, the cooperation project plans to launch three pure electric models, targeting the B-class and C-class car markets.