Dealers withdraw from the network on a large scale, but SAIC Volkswagen maintains a stable channel network

From 2023 to 2024, many joint ventures and even luxury brands have experienced large-scale dealer withdrawals, and news of dealers rising up due to poor sales has become common. However, Fu Qiang, executive vice president of sales and marketing at SAIC Volkswagen and general manager of SAIC Volkswagen Sales Company, made it clear that the company will stick to the million-sales target to ensure the stability of the dealer network. He believes that only by maintaining a sufficient sales volume can the survival of the brand and the stability of the dealer network be guaranteed. Therefore, SAIC Volkswagen would rather adopt a "bleeding" strategy than choose to "lie flat."