Analysis of the profitability of Seres bicycles

In 2021, the average sales price of SERES products was 51,000 yuan, the cost was 50,000 yuan, and the profit per vehicle was less than 2,000 yuan; in the second quarter of 2022, the Wenjie series products were launched on the market, and the gross profit per vehicle reached 20,000 yuan in the second half of the year; in the first three quarters of 2023, due to a slight decline in overall sales, the gross profit per vehicle did not increase further. It was not until the fourth quarter that sales increased significantly and the gross profit per vehicle exceeded 20,000 yuan again. In 2024, due to the launch of the Wenjie M9 and the increase in the proportion of the Wenjie series, the average price of a vehicle has risen to more than 300,000 yuan in the second quarter, and the gross profit per vehicle reached a peak of 86,900 yuan in the second quarter, but fell slightly in the third quarter [the proportion of M9 fell] to 79,400 yuan.