Lincoln China's new president takes office and faces major challenges

In April 2024, Jia Mingdi will replace Zhu Meijun as President of Lincoln China and report to Mr. Shengbo Wu, President and CEO of Ford China, and Dianne Craig, Global President of Lincoln. Jia Mingdi's appointment marks the beginning of Lincoln China under new leadership, and he faces a series of major challenges, including how to enhance Lincoln's brand image, improve the competitiveness of its products, and find new development opportunities in the era of electric vehicles.