Great Wall plans to launch a super luxury brand, expected to cover million-level products

Great Wall Motors announced that it will launch a new super luxury brand in 2025, named "Great Wall Brand Super Luxury Car BG". The brand will include luxury brands such as Bentley, Lamborghini, and Ferrari, and its products are expected to cover the million-level market. Wei Jianjun, chairman of Great Wall Motors, said that the new brand will adopt Great Wall's current top technology. In addition, Great Wall has also recruited a CEO in the field of power technology for the project - Song Dongxian, who studied power machinery and engineering at Tianjin University and began to lead the planning of multiple technology platforms and technology routes of Great Wall in 2020.