The billboard war between NIO and Zeekr: a silent business war

Recently, the advertising competition between two car brands, NIO and Zeekr, has attracted widespread attention. NIO placed a billboard in the direction of its store facing Zeekr, claiming that its battery swap technology can solve the problem of battery degradation. Zeekr responded quickly by making a new billboard to cover NIO's advertisement and annotating its own after-sales service information. Although neither party has made a public response to this, it is undoubtedly a fierce commercial competition.