Great Wall Motors launches a new ultra-luxury brand, which may be named "Confidence Auto"

Great Wall Motors recently launched a new ultra-luxury brand, led by Chairman Wei Jianjun himself, and Vice President of Technology Song Dongxian as CEO. The main task of the brand is to manufacture "ceiling products in the automotive industry", and it is expected to be equipped with a domestically produced 4.0T-V8 engine. Wei Jianjun said that he took a Rolls-Royce Phantom sedan to experience the "benchmark model", so the new brand is likely to create a large luxury sedan or SUV. Regarding the name of the new brand, some netizens speculated that it might be called "Confidence Automobile", but the author believes that the possibility is not high.