GAC Haobo operates independently, and the new CEO Ma Haiyang proposes a new strategy

GAC Haobo brand has officially been operated independently, and Ma Haiyang, the former general manager of Aion Thailand, has been appointed as the new CEO. Faced with the challenges of brand recognition and sales volume, Ma Haiyang proposed a new strategy, including adhering to the brand positioning of "technology, luxury, and high taste" and the "user experience-oriented" way of thinking. In-depth discussions were conducted in three aspects: product technology, marketing and sales, and service experience.