Geely's four major passenger car brands have clear positioning

2025-01-16 19:23
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Geely's passenger car segment has clearly defined the positioning of four major brands to cope with the ever-changing market demands. Geely's China Star series will continue to deepen its presence in the fuel vehicle market and maintain its position as the number one Chinese brand fuel vehicle. Geely Galaxy will focus on the mainstream household service market of 100,000 to 200,000 yuan, achieving both pure electric and hybrid. Lynk & Co is positioned as a high-end global new energy brand, focusing on the market of 200,000 yuan and above, with small cars mainly focusing on pure electric and medium and large cars focusing on hybrid. Zeekr is positioned as a luxury technology brand, focusing on the market of more than 300,000 yuan, with large and medium-sized cars mainly focusing on super electric hybrid and medium-sized cars focusing on pure electric.