Samsung Electronics plans to raise server DRAM and commercial NAND flash memory prices by 15-20% in the third quarter

Samsung Electronics plans to raise prices of its server DRAM and commercial NAND flash memory by 15-20% in the third quarter, according to market rumors. The price increase is aimed at responding to the growth in demand for memory chips driven by artificial intelligence (AI), and is expected to help boost the company's performance in the second half of the year. Samsung has reportedly recently notified its key customers, such as Dell and HPE, of its price increase decision.