What advantages can the company gain from obtaining the development project from Jaguar Land Rover?

2023-07-27 00:00
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Crystal Optech has obtained the opportunity to cooperate with Jaguar Land Rover and become its global Tier 1 supplier, which is very important to the company. On the one hand, the company will have a better competitive advantage in the future in striving for more tier 1 cooperation opportunities with traditional car companies and new energy car companies in Europe and the United States. On the other hand, it also enhances the profitability of the company's automotive electronics business. There are two advantages to cooperating with overseas mainstream car brands: First, the shipment volume of overseas mainstream car brands is predictable. As a customized product, HUD requires early development investment. If a certain sales volume is not achieved, the profit may not reach the expected level; second, overseas car companies attach importance to technology, management and corporate capabilities. For the company, the cost of HUD includes not only material procurement and processing costs, but also design and development costs.