Analysis of Avita's channel transformation strategy

Avita's channel transformation strategy mainly includes the following points: First, implement the principle of fewer merchants and more outlets, and achieve balanced development of life business districts and automobile business districts through block planning and contiguous development. Secondly, adopt a 1+N channel layout method in the main sales responsibility area, that is, each main sales responsibility area is managed by a partner in principle, and the partner needs to have an Avita center and several order centers, the specific number of which depends on the city level. Finally, Avita will retain some direct stores in major core cities across the country to showcase and promote its high-end product positioning.