NIO's sales have plummeted, and it is in multiple difficulties

In January 2025, the delivery volume of NIO and its sub-brand Ledao was only 13,863 vehicles, a year-on-year increase of 37.9%, but a month-on-month plunge of 55.5%. Among them, the monthly delivery volume of NIO's own brand was less than 8,000 vehicles, a year-on-year decrease of 21%. At the same time, another flagship product of NIO, Ledao L60, briefly soared to 20,000 vehicles in December 2024, but dropped sharply to 5,912 vehicles in January 2025, indicating that users' acceptance of this "low-priced NIO" is not high.