Genesis has changed its leaders continuously, and its future development trend remains to be seen

In October 2023, Genesis Chief Coordinator Wells Lee replaced Markus Henne as Genesis CEO, a personnel change that attracted widespread attention. Regarding Genesis, Cui Dongshu, secretary general of the China Passenger Car Association, once said that the good time for brand cultivation has passed, and consumers' perception of brands has become relatively solidified. It is difficult for brands like Genesis to achieve good development in the domestic market.