The price war in the auto market is fierce in the Year of the Snake. Why do consumers remain calm?

With the arrival of the Year of the Snake, major auto brands have started price wars, including new energy vehicle brands such as Tesla, NIO, and Xpeng Motors, as well as traditional automakers such as GAC Toyota and SAIC Volkswagen. Data shows that the number of models participating in price cuts in the Chinese auto market in 2024 reached 227, exceeding the total of the previous two years.