China's auto industry calls for brand competition rather than price competition

Xu Haidong, deputy secretary-general of the China Association of Automobile Manufacturers, said in an online live broadcast recently that China's automobile industry should enter the stage of brand competition, abandon price competition, and turn to comprehensive strength competition with brand as the core. He mentioned that although Chinese companies have accumulated advantages in the field of new energy vehicles, the problem of price competition is still prominent. Xu Haidong stressed that the low-price competition model is difficult to sustain and requires joint efforts from local governments and enterprises to improve it.