Dongfeng Passenger Vehicle Company's adjustment in new energy strategy

2024-08-11 12:53
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After Yang Qing became the chairman of Dongfeng Motor Corporation, he made a series of changes to the group. In August 2023, Dongfeng Motor Corporation launched the Dongfeng Passenger Vehicle New Energy Strategy and made major adjustments to the management system of its own passenger vehicle new energy business. This adjustment involves Dongfeng Motor's own brand new energy product line, including the three major product series brands of Dongfeng Fengshen, Dongfeng eπ and Dongfeng Nano. After the adjustment, Dongfeng Motor Corporation will integrate the management of Dongfeng Fengshen, Dongfeng eπ and Dongfeng Nano to achieve business concentration, manufacturing concentration and marketing concentration. To this end, Dongfeng Motor Corporation established Dongfeng Passenger Vehicle Sales Co., Ltd. and Dongfeng Passenger Vehicle Manufacturing Headquarters to unify the marketing and manufacturing of the three major product series brands.