An auto blogger revealed that a certain brand has a problem of fake orders and may be on the verge of crisis

2025-01-23 23:11
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An automotive blogger revealed that a certain car brand "X" had a serious problem of order fraud, and pointed out that the brand may have been on the verge of a financial crisis. The blogger revealed that the employee promotion incentive policy of brand X was linked to large quantities rather than actual delivery volume, which led to middle-level managers paying out of their own pockets or asking relatives and friends to help place orders in order to get promoted, and then giving up the purchase of cars and deposits for reasonable reasons. Compared with promotion, the loss of deposits seemed to be an acceptable price, so the company's top management obtained false data on the "explosive orders" of cars, which led to a large backlog of existing cars within the brand.